Aroma
Caution
Official INCI name
Flavour — what gives toothpaste or lip balm its taste. Like fragrance, it's a blend the label doesn't itemise, and it can contain the same allergens.
What it does
Fragrance. Added for scent: perfume blends, essential oils and aroma chemicals.
Worth knowing
A known fragrance allergen — a common cause of contact allergy, which is why EU rules require it to be named on the label.
Also written as
Scans recognise it under every one of these names.
FlavorFlavour
“Aroma” is its name in the EU glossary of common ingredient names (no. 2288), the names labels in the EU must use. © European Union, EUR-Lex.