How it works

From a photo of a label to a sentence about every ingredient.

Ingredient lists use an international naming system, INCI — mostly Latin and chemistry. Here’s how Peruse turns it back into plain words.

1 · Reading the photo

We read the list, not the marketing.

Your photo is straightened, sharpened and read on our own server. We find the word “Ingredients”, then split the list into its parts — keeping “Aqua (Water)” together and setting aside claims like “dermatologically tested”.

What we read

INGREDIENTS: AQUA, SODIUM LAURETH SULFATE, GLYCERLN, SHEA BUTTER OIL, PARFUM, PHENOXYETHANOL, LINALOOL. DERMATOLOGICALLY TESTED.

Seven ingredients, one misread letter, one claim — all found in a second.

2 · One ingredient, every name

However it’s written, it’s the same answer.

Each ingredient has one entry, and every name it goes by points to it — the INCI name, the everyday one, translations, and the spellings we’ve met on real labels.

D-Alpha TocopherolMixed TocopherolsVitamin E
all mean
Antioxidant or stabiliser Good

Tocopherol

Vitamin E. An antioxidant that protects skin and keeps oils in the formula from going rancid.

3 · When a name is new to us

A careful second opinion, then a person.

For names we don’t know, we ask Jev, a model from TypeSafe that answers narrow questions with a probability rather than writing text. Our own rules decide what the answers mean — and every automatic decision waits for someone on our side to check it.

What Jev decided

  • GlycerlnGlycerinA misread letter · 94% sure
  • Shea Butter OilButyrospermum Parkii ButterAnother name for it · 88% sure
  • Rosa Damascena Flower OilNew: a fragranceAn estimate — can say “caution”, never “avoid”
  • Dermatologically testedNot an ingredientSet aside on every label

4 · A verdict, with the reason

Four words, used carefully.

Every ingredient is good, fine, worth knowing about, or one to avoid — always with a sentence saying why. “Avoid” is kept for what regulators restrict or what commonly causes reactions.

6 Fragrance Caution

Parfum

A blend of scent chemicals the brand doesn't have to itemise. Fragrance is the most common cause of allergic reactions to cosmetics — skip it if your skin is sensitive.

Fragrance allergen

What Peruse is not

It isn’t medical advice, and a verdict isn’t a safety guarantee: how much of an ingredient a product contains, and your own skin, matter as much as the name. If something makes your skin react, stop using it and talk to a pharmacist or dermatologist.